The WeRaise Method
Acquire, convert, retain. Split across teams that never speak, the three of them run at half power and nobody can say which one is failing. Here they read the same numbers: what post-purchase learns rewrites next month’s ad.
It runs month by month, with the numbers on screen at every review.
01 Three phases, one system
The order decides. Start at the wrong end and post-purchase has nobody to retain yet.
01
Organic and paid both push towards one concrete offer, and that offer gets its own page. What the ad promised is the first thing you read on landing.
02
You pay for the click and the page takes three seconds to open. That visitor is already gone. This is where the 5-day website stops being an expense and starts paying you back.
03
Acquisition gets dearer every year. Whoever bought from you still has the card saved and the memory fresh; all they lack is a reason to come back. That lever sits untouched until sales drop.
02 Where to start
You can double your sales and close the month earning the same. Buy dear and every new customer leaves less than the spreadsheet promised.
If you sell physical product, the first thing we look at is what you pay for it. Cutting that cost lifts the margin on everything you sell, including what you were already selling without lifting a finger. That money pays for the rest of the year’s advertising.
The website behaves the same way. Sending paid traffic to a slow page means paying twice: for the click, and for the sale that stalls halfway. Fix the base first. Raise the spend after.
— Starting point
Half an hour is enough to see which piece you’re missing and which one is in place without earning its keep.
Half an hour on video. You put your project on the table and leave knowing how to move forward.