Service · Post-purchase
The second purchase is the onethat really pays for the first
Emails that go out on their own the moment a customer does something: buys, walks away from the cart, spends months without opening you. Each one gets the email meant for them.
With your list and your catalogue in front of us we can see what’s asleep in there.
01 What’s included
The customer who already bought from you is the cheapest one you will ever have
Post-purchase tends to wait until the cost of acquisition has eaten the margin. Then it turns urgent. When a customer comes back a second and a third time, you can bid higher than your competition and still make money.
What you get
- Welcome, abandoned-cart and win-back flows
- Segmentation by each customer’s actual behaviour
- Repeat-purchase and loyalty programme
- Campaign calendar coordinated with acquisition
- Revenue report attributed to every flow
Klaviyo · integrated with your store
02 How it runs
What each customer gets, and why
Four flows, each one for a different moment in the relationship. The calendar keeps them in step with whatever acquisition is running.
- Welcome — the first few days are when people read you most; that’s where the return visit is decided
- Abandoned cart — recovering the sale that was one click from closing
- Win-back — for the customer who bought months ago and stopped opening, with a reason to come back
- Repeat purchase — reorder offers segmented by what each customer already bought
03 To go further
Retention performs once acquisition is already running
The other side of the equation: what it costs to bring the customer in.
See the acquisition serviceOperationsAutomate your businessSo follow-up never depends on anyone’s memory.
See the automation serviceMethodThe WeRaise MethodHow post-purchase connects with the rest of the cycle.
See the method step by step— The first number
How many of your customers have bought twice
If you don’t know the answer, that’s the conversation worth having. In half an hour we both walk out with the figure.
Half an hour on video. You put your project on the table and leave knowing how to move forward.